I Hate It When That Happens
How many times throughout your career has this happened to you? You run into a former client you funded—at a party, at the grocery store, somewhere out in the community. Everything went well when you worked with them before and their loan funded smoothly but somehow along the way you lost touch. Maybe you kept up for a time with mailers and follow-ups and you still periodically send them your newsletter—but you haven’t spoken directly in quite a while. You get to chatting and while you’re catching up, they mention they just recently moved into a different home— a bigger place– but they ‘completely forgot to call you’ when it came time to arrange a mortgage for their new home! You smile and nod and acknowledge that, yes, it’s unfortunate, but you’re sure they must have been well cared for by whomever they worked with on this loan—all the while cursing yourself for missing such a terrific opportunity. Clients you’ve been successful with in the past are the easiest clients to be successful with again because they already have a relationship with you—they know you can get the job done!
What if there was a way you would never again have to have that conversation– if there was a way that you could always manage to reach out and re-engage your past clients right at the precise time when they’re likely to need your professional expertise again? There is—and you can! MLSpulse™ For Loan Officers will do this and more!
Using the Client Watch function, subscribing loan officers can set up an automated alert to notify them when a prior customer’s home is listed for sale in the local MLS. Almost immediately after the client’s home is entered as a property available for sale into the local community’s listings, you can receive an email, tweet, or alert on your smartphone informing you. From there you can reach out and contact your former client in whatever manner you deem best—but armed with the knowledge that their plans include a move. If you generate one additional sale a year by handling a follow-up loan from a past customer who otherwise might have moved on without you knowing it, you’ll probably earn enough to more than pay for MLSpulse™ For Loan Officers for the entire year.
You’ll use MLSpulse™ For Loan Officers to generate purchase business in more ways than this—but you’ll never have to smile politely at a party (while crying on the inside) again!
